5 Common Grammatical Errors in Copywriting

There’s a lot more than 5 common grammatical errors! 😉 One I see all the while that isn’t included in this list is the adverb ‘then’ substituting the conjunction or preposition ‘than’ I see this a lot in ‘copy’ originating from across the Atlantic, not sure why… I am going to go into this in a lot more detail in an article soon relating to effective copywriting of which grammar plays an obvious role dependant to a degree in your target audience. Effective communication may not always include perfect grammar believe it or not! The more I get into the study of effective copywriting, the more fascinating I find the subject, it is both an art and a science. There is a book I highly recommend on the subject, very well written and an effective teaching aid in writing effective copy not only in terms of communication but in the psychology of persuasion. ‘Web Copy That Sells’ – Veloso

there are other mistakes that can detract from your credibility. While we all hope what we have to say is more important than some silly grammatical error, the truth is some people will not subscribe or link to your blog if you make dumb mistakes when you write” ~ Brian Clark #Quote

Source; Copyblogger.com – Article; Brian Clark

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