Increase Traffic Podcast Marketing

Submitting to the podcast directories is another way to extend your reach and increase traffic to your blog you’re also guaranteed to generate more listings in the search engines, sometimes in minutes! In turn you’ll be creating very high quality back-links to help you obtain better organic listings for your blog which again will lead to an increase in traffic. I suggest you add podcast marketing to you overall marketing strategy. Here’s a simple idea how to do this…

If you can write an article then you can create a podcast, if fact why not create and audible version of your best content, purchase a USB mic or even use your own in built in microphone within your laptop, press record and read aloud. If you are genuinely interested and passionate about your subject, aims, goals and aspirations then this will show in your voice, along with your content this passion will be very attractive to your target audience.

I want you to begin by installing the WordPress plugin ‘podPress’ this will enable you to set a player within your blog giving your visitors access to your audio content, not only this but it will allow you to set up an iTunes feed URL allowing you to hit the big-time 😮 and get distributed through Apples mighty iTunes store, you can do all this from within the plugin settings in WordPress, when you’re ready it connects you to the stores directory via the iTunes application. The plugin also allows you to create a standard RSS feed URL for distribution to other directories helping to extend your reach even further.

The next piece of software I recommend is audacity on a PC or if you’re on a Mac you could quite as easily use Garage Band which has the ability to produce podcasts built in… You can use royalty free music or free Apple loops, creating ‘jingles’ in Garage Band as intro’s or as transitions between topics and as closing music to your podcast.

A Basic format would be as follows:

  • Show opening using royalty free music or better the built in Apple loops in Garage Band
  • You’re introduction a bit about yourself what you do and your aims for your listeners
  • Headline and deliver your topic try and stick to no more than 5 mins.
  • Follow up with multiple topics if you’re so inclined. Again all no more than 5 mins.
  • Enter your closing remarks.
  • Close with your music jingle… same as opening jingle.

I’ll go into even more detail on how to properly record, mix and edit your Podcast, in later posts or I can go into a lot more detail in person or by email you can find out more about my approach here or by contacting me directly.

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